Web conference

Read our free guide on how to manage virtual client relations.


All relationships in business be it with employees, clients or customers, require a solid foundation to be established in order for them to develop and grow over time. This means it’s important to go that extra mile right at the start. Of course this is a  timely process but it is definitely worth the effort for ongoing positive client relations.

Developments in technology like video conferencing have made this easier to achieve by allowing you to forge more personal relationships and keep in close contact with a client without the need for constant travel. It is the difference between an impersonal email and seeing someone face-to-face for that all important catch-up.

Ready for your close up?

Virtual CRMClients are more likely to give you their loyalty when a solid relationship is formed with both consistency and transparency. They appreciate you being genuine and that can sometimes only be achieved when you are looking that person in the eye.

Meeting online using video conferencing software is quick and easy to use and as it is in high definition it’s as good as being in the same room. What’s more, it allows you to form a more personal relationship avoid misunderstandings that often occur through email.

Open Communication

Understanding your clients from the beginning and maintaining that knowledge throughout your relationship is vital. A lot of businesses take the time to forge a connection, but then do not sustain this connection in the future. Truly appreciating where your clients are in the marketplace and how you can help them achieve their goals is the best way to develop your own business.

Keeping a consistent route of communication open encourages open discussions throughout the important times and offers a quick way to catch-up in quieter times to maintain the relationship. And web conferencing is ideal in that it makes the process friendlier and therefore more inviting.

Little things

It’s the little things that can make a big difference. Make sure you respond to every enquiry and go beyond just listening, ensuring your actions show you truly appreciate the relationship. Be valuable to your clients and offer meaningful opinions. This will encourage them to come back to you as they are not only buying a product or service, but they will feel you are an integral element of their team.

Managing your client relations is one of the most important tasks for any business; after all, if you don’t have any customers, you don’t have a business. Make the most of technology like video conferencing to keep in close contact, so no matter where you or your clients are in the world you will always feel connected.


A set of useful resources on the topic of web conferencing:

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